TYPE
Exhibition | Digital Fabrication
TEAM
ENCODE Studio
TASK
Parametric Modeling, Digital Fabrication Drawings, Fabrication Optimization.
DATE
PLACE
DESCRIPTION
Encode team launched its new collection // PARALLEL // in collaboration with NOFA EGYPT factory in Dec 2014 at Le Marché XXXV furniture fair at “Cairo International Conferences Center” (CICC) .
The // PARALLEL / collection includes tables, stools, benches, wooden floors, partitions and wall panels in a dynamic dialogue between natural wood and cutting edge technologies toward elegant and unique designs. The exhibition space entitled ‘Breaking Symmetry’ is designed by encode where it introduce new design and display strategies that reconsider the conventional logic of symmetrical spaces toward dynamic and unpredictable scenes to stimulate the viewer eye to reveal the hidden order.
These designs are embedded within a ‘White’ mood that readdresses ‘white’ not as a mere color but rather as a medium to investigate the sensitivity and aesthetics of the concept of ‘White’
